| The If Santa Hired Consultants... blog goes from a fun distraction in the run up to Christmas, to a viral marketing success. |
| Consulting cartoon goes viral |
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| | Berkeley Partnership's
head of talent and
personal development,
Katriona O'Connor,
wanted to approach
recruitment in a
different way, starting
by making sure more
consultants were aware
of Berkeley in the first
place, and getting
across the vibrant
personality of the
partnership. So,
together with digital ad
agency
Nonsense London,
Berkeley Partnership's
consultants had fun
imagining what would
happen
If Santa Hired
Consultants....
These thoughts
provided light hearted
inspiration for a series
of cartoons, designed to
poke a bit of fun at the
consultancy world in
this currently gloomy
climate.
The world of
consultancy doesn’t seem
to be short on material | |
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| | for the cartoons. Charts
and presentations figure
prominently in most
cartoons, as it seems
there are no problems
that a chart can’t
solve. The endless
obsession with
promotions and bonuses
is there, too.
While the not so
glamorous client
locations and the not so
five star hotels have
proven very
inspirational, there is
surprisingly little
about another major
consultant gripe –
travel.
The December campaign
to promote the blog
generated just under
15,000 views.
Top-Consultant.com
emailed readers about
the cartoon strip as a
fun thing to look at in
the run-up to Christmas,
expecting modest
interest from those not
swamped with work. That
one email ended up
generating thousands of | |
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| | visits to the site,
showing the power of
viral marketing in
consulting.
The response prompted
the Berkeley Partnership
to run a caption
competition in mid
December, which received
nearly 100 entries.
Without any further
promotional activity
after the Christmas
campaign, the blog
continues to receive
hits, already totalling
nearly 700 in the first
few weeks of 2009.
Due to the success of
If Santa Hired
Consultants...,
Berkeley Partnership
plan to use the blog for
more fun stuff in 2009.
The cartoon to the
right was the winning
entry of the caption
contest. It was
submitted by Gary
Pavitt, who won a luxury
Christmas hamper. | |
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