| | By Mick James
One of the key benefits of consultancy is that it frees the client from having to maintain an expensive in-house resource to deal with short-term issues. You’re not just paying for the consultants to solve your problems, you’re paying for them to go away afterwards.
But this just shifts the resource issue to the industry, which in the past has been compelled to acquire huge “pyramids” of consultancy and implementation staff, with all the attendant problems of acquiring, maintaining and finding work for them.
One solution is for consultancy to become more virtual, and no-one has taken this trend further than recently-launched Eurobase Consultancy. Look at it from one angle and it is a full service IT consultancy with over 60,000 technology professionals and 200 project managers; look the other way, and there’s pretty much nobody there at all.
Eurobase has achieved this by building a consultancy offering by redeploying resources from its three pre-existing business lines.
The core of Eurobase’s business is software development and it has | |
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| | built a solid reputation as a supplier of products to the banking and insurance industry. Complementing that is a managed services line of business which offers things like infrastructure maintenance, remote support, help desk and legacy application support, mainly for London-based clients. But it’s the addition of Eurobase’s recruitment arm that head of consultancy Richard West believes will be the key to the success of its consultancy offering and which distinguishes it from its rivals.
“The recruitment division was set up to feed the banking and insurance divisions, but has grown in its own right to cover all services and all technologies,” he says. The division continues to expand, with new branches opening both here and overseas, but Eurobase believes that there is also an opportunity to create something unique by combining this resource with its own in-house skills.
“We decided that as the market was relatively buoyant we could take those skills and expertise, combine them with our management controls and take that out to other markets,” he says. “In our insurance | |
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| | division for example, we already have project support, a project management office, controls procedures – we can take that and apply it to build bespoke products. The other half of the story is this huge resource with all the skills you can think of: we can put together a team of people to do almost anything.”
While Eurobase Consultancy was set up as a legal entity three years ago, it’s only in the last six to nine months that it has moved beyond the concept stage.
“I moved across from the insurance division,” says West. “It’s sort of a virtual set up – I’m the only person in there but I have the freedom to call on anybody in the group.”
While Eurobase's pool of people could theoretically take on almost any project, West believes that the initial focus will be on software development.
“When we visit a prospect and look at current IT setup we believe that we can build IT software faster than they could in-house or by outsourcing to a big consultancy firm,” he says. “We very much don’t outsource overseas – we look to do everything in the UK and we think we can create a cost-effective solution | |
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| | in most situations.”
While the objective is for Eurobase to operate as a generic IT consultancy, West says that the initial opportunities have centred around bespoke development for insurance and banking clients.
“That’s potentially the richest source in short term,” he says. “As a result of that, we’ve also stumbled across a lot of recruitment opportunities, although the consultancy has been the ‘door opener’.”
One thing West is eager to stress is that Eurobase is not taking on the big consultancies, which in any case form a large part of the client base of its recruitment division.
“We’re not going to bite the hand that feeds us on the recruitment side,” he says. “We’re a preferred supplier to many of the big consultancy firms and we’re clearly not going to compete with them – we operate under their radar, and we perceive there are plenty of small-medium sized clients to work with. We’re in direct competition with smaller niche consultancies, but unlike us they don’t have the recruitment and software bit combined.”
While its existing sectors can keep Eurobase busy for some time, the | |
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| | company is already looking at the next step. One obvious target is to take the e-commerce expertise it has gained in insurance and banking and apply it to the retail clients.
One obvious gap in Eurobase’s set-up is a front end of consultants operating in “pre-sales mode”, but although West doesn’t preclude recruiting his own consultants at some stage in the future he is happy with the current set-up.
“We’re very much solution-oriented rather than strategy-oriented,” he says. “What we would like to do is partner with the right kind of management consultancy –one that is good at going out and finding the strategy for their client but doesn’t have the resources to deliver it.”
It will be very interesting to watch Eurobase’s development, particularly to see how it manages to grow outside its “home” sectors of insurance and banking – partnership may well be the key to this. Certainly it’s a novel approach, and a story that we will definitely return to in future.
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