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Intellectual property at risk in China, says Roland Berger
 
  
   
 
 
 
 
 
 
 
 
 
 
 
 
 56 percent of vehicle
users in China found
counterfeit components in
their vehicles. Most
batteries produced in
China, for example, are
fake versions of
established brand names.
   The study,
"Intellectual Property
Protection in China,"
analyzes industrial
intellectual property
(IP) violations and
protections, and focuses
on engineered products
rather than the entire
gamut of goods subject to
piracy. It includes a
survey of leading
multinational
corporations (MNCs)
operating in China from
industries including
automotive, sanitary
products, chemicals,
telecommunications
equipment,
semiconductors, batteries
and construction
machinery.
   "Based on our survey
results and our own
experience, we recommend
that companies employ
multifaceted and ongoing
protection processes to
 
 avoid serious and sizable
losses due to piracy,"
said Eugen von Keller, a
partner in Roland
Berger's Shanghai
offices. "We found that
most MNCs commonly use
the least effective
methods for protecting
intellectual property and
often fail to keep
aspects of their
production processes
secret."
   The report says
companies operating in
China should not place
their complete faith in
any single remedy: "For
those seeking that
definitive checkmate in
the IP game, let us be
perfectly candid: there
is no such move, and
there will be no such
move. There is, however,
hope for progress. More
than 80 percent of
respondents expect the
protection of
intellectual property in
China will improve in the
medium to long term."
   China's enormous and
still growing industrial
production capacity
magnifies the global
 
 threat of intellectual
property piracy.
   The study points out
that China's central
government is working
diligently to remedy a
traditional lack of
regard for commercial
property protection. In
recent years, for
example, the government
has modernized trademark,
patent and copyright laws
in line with
international standards.
Yet lacklustre
enforcement by local
officials in many areas,
say the authors, has
largely nullified these
advances.
   Additional findings of
the study include:
  
   * A majority of
multi-national
corporations recognize
the importance of IP
protection and have
formulated protective
policies.
   * Most firms fear
external rather than
internal threats, yet the
danger of a subtle
pick-off of valuable
intellectual property by
 
 a business partner also
is seen as very high.
Less worrisome to
high-end manufacturers is
the scenario in which an
employee leaves the
company with blueprints
and opens a competing
factory across the
street.
   * Multinational
corporations in China
recognize that the
protection of
manufacturing processes
is often more effective
than legal remedies or
human resources
incentives. Currently,
high employee turnover
limits the potential of
HR incentives, and legal
remedies lack both a
culture of compliance and
consistent enforcement.
   * Most commonly, legal
professionals or
committees are placed in
charge of intellectual
property protection; in
only a few cases does
responsibility rest with
top management.
  
 
 Industrial piracy and
counterfeiting are among
the major risks faced by
companies doing business
in China, according to a
study on intellectual
property protection by
Roland Berger Strategy
Consultants.
   "Piracy of one kind or
another is infused
throughout the Chinese
economy and it will
likely get worse before
it begins to get better,"
said Mahesh Lunani, a
partner based in Roland
Berger's Detroit offices.
   No industry is immune,
yet some are more
afflicted than others --
automotive parts, for
example. Surveys cited by
Roland Berger found that
 
 
Marsh & McLennan profits fall but consulting units thrive
 
 Marsh & McLennan
Companies, while
reporting a sharp fall in
second-quarter net
profits as the group was
hit by restructuring
charges, employee costs
and regulatory expenses,
MMC said its consulting
businesses recorded
strong performances.
   The group said
consulting revenues
increased 6 percent in
the second quarter to
$963 million, or 3
percent on an underlying
basis.
   Michael Cherkasky,
 
 president and chief
executive officer of MMC,
said: "Although much of
our focus has been on the
restructuring and
turnaround at Marsh, we
have made significant
strides across all of
MMC's businesses to
position the company for
long-term profitable
growth."
   He went on to point
out that Kroll, Mercer
Management Consulting,
and Mercer Oliver Wyman
had very strong results
this quarter.
   Mercer Human Resource
 
 Consulting's revenues
increased slightly in the
quarter to $687 million.
Revenue trends for
Mercer's retirement, HR
services, and human
capital businesses
improved in the second
quarter of 2005 compared
with the first quarter.
   Cherkasky said that
within Mercer Human
Resource Consulting there
is an increase in demand
for bundled solutions in
retirement and benefits
outsourcing.
   Mercer's specialty
consulting businesses
 
 reported continued strong
performance. Revenues
increased 22 percent to
$229 million, or 19
percent on an underlying
basis, reflecting
particularly strong
growth at Mercer
Management Consulting,
Mercer Oliver Wyman, and
NERA Economic Consulting.
   Marsh & McLennan,
parent of the biggest
insurance broker, which
in May admitted it had
been "badly bruised" by
the probe into
bid-rigging launched by
New York attorney general
 
 Eliot Spitzer, said
second-quarter net
profits fell from $389m,
or 73 cents a share, to
$166m, or 31 cents a
share, on revenues up 2
per cent to $3.1bn.
   For the six months to
June 30 net profits
dropped from $835m, or
$1.56 a share, to $300m,
or 56 cents a share.
Revenue rose just 1 per
cent to $6.3bn.