| | The Volvo Ocean Race
has appointed The Boston
Consulting Group (BCG)
to assist in creating a
strategy to make the
most challenging
round-the-world race
the undisputed global
sailing event.
“The Volvo Ocean Race
has set itself highly
ambitious goals for the
future. Together with
BCG, we will define the
strategy and develop the
right capabilities and
skills to achieve these
goals to make our race
the world’s premier
sailing event – in terms | |
|
| | of both commercial and
sportive measures,” said
Knut Frostad, CEO of
Volvo Ocean Race.
“We have chosen BCG
as our management
consulting partner
because it is the
world’s leading adviser
on business strategy and
we believe that its
customised approach
together with its global
presence, experience and
team is the right way to
take our event forward
into a new era,” he
added.
BCG and Volvo Ocean | |
| |
| | office, said: “We are
delighted to announce
our partnership with the
Volvo Ocean Race. It
takes passion,
knowledge, pioneering
and dedication by the
teams and the
individuals to be the
best in the offshore
racing world; these
values are core to BCG
and of great inspiration
to all of us. This
partnership brings
together complementary
resources and a shared
commitment to
excellence.”
The Volvo Ocean Race | |
|
| | 2008-09 will be the 10th
running of this ocean
marathon. Starting from
Alicante in Spain, on 4
October 2008 with
in-port racing, it will,
for the first time, take
in Cochin, India,
Singapore and Qingdao,
China before finishing
in St Petersburg, Russia
for the first time in
the history of the race.
Spanning some 37,000
nautical miles, stopping
at 11 ports and taking
nine months to complete,
the Volvo Ocean Race is
the world’s premier
yacht race for
professional racing | |
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