| | KPMG has held its first KPMG/Fairtrade Business Breakfast to put the purchasing of Fairtrade products to FTSE 100 agendas.
Supporting the Fairtrade at Work Campaign, the event called on more big corporations to switch their purchasing policies in favour of Fairtrade products.
Recent research has found that there is an appetite for the adoption of Fairtrade products which is not currently being met by employers. A survey | |
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| | carried out by YouGov and commissioned by the Fairtrade Foundation last year which coincided with the launch of the Fairtrade at Work Campaign revealed that only 17% of UK workers say that their companies are currently serving Fairtrade products at work. But almost two out five workers (38%) say they think their company should make products carrying the Fairtrade mark more available to staff at work.
Ian Barlow, London senior partner at KPMG, | |
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| | said: "Adopting Fairtrade products is one straightforward way in which companies can make a social impact. KPMG spends £250,000 each year on Fairtrade products. If every large company did the same, it would have a huge impact. Some large companies already do buy Fairtrade but with this initiative we hope we can encourage more to follow suit and so make a significant collective difference. Britain is the world's second largest market for Fairtrade products and | |
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| | we are used to seeing them on supermarket shelves. Now we want more businesses to buy them as a matter of policy as well."
London is aiming to become the first International Fairtrade City. There are currently 14 boroughs in London with the Fairtrade label. In order to become an official Fairtrade city, 17 boroughs must take part.
KPMG adopted a Fairtrade products purchasing policy in 2003. This includes | |
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| | buying Fairtrade tea, coffee and wines for corporate hospitality and a wider range of Fairtrade products for employee consumption in staff shops/canteens. The firm has developed a close relationship with the Fairtrade Foundation and actively contributes to the London Fairtrade Campaign through the GLA led steering group to make London the first international Fairtrade city.
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