| | Have you ever wondered
how BBC TV's long
serving business dragon,
Duncan Bannatyne, can
spend so much time on TV
and still grow a
multi-million pound
company? Each year his
value in the Sunday
Times Rich List
increases, yet he spends
more and more time on
TV. How does he do this?
Best-selling business
author Richard Parkes
Cordock offers the
answer, and explains all
in his new book Profit
Upgrade which he is
making available for
free as a digital PDF
download at
http://www.freeprofitupgr
adebook.com.
Written for business
leaders and managers who
are seeking new ways to
grow their
organisation’s profits | |
|
| | in these challenging
economic times, Cordock
suggests that one of the
keys to Bannatyne's
success is that he has
people around him who
think like him, and make
decisions like him – a
business owner. In his
absence, Bannatyne knows
he has people running
his companies, who when
faced with any
challenge, ask
themselves: "What would
Duncan do in this
situation?" and "What
would I do if I was the
owner of this business?"
Cordock, who has
interviewed over 50 of
the UK's most successful
business owners and
entrepreneurs, first met
Bannatyne some years ago
before he became famous
as a Dragon.
At that meeting in
London's Park Lane Hotel | |
| |
| | "but now I see this is a
result of Duncan having
people around him who
think, act and make
decisions like him, a
business owner."
In his new book he
explains how business
leaders and managers of
companies of any size
can train their staff to
think more like
Bannatyne.
Echoing the comments
of captains of industry
such as Sir Stuart Rose
of Marks & Spencer,
Mervyn Davis, chairman
of Standard Chartered
Plc and Sir Michael
Rake, chairman of BT
Group Plc, who recently
took out full page
adverts in the Sunday
newspapers to promote
the need for employee
training, Cordock too
believes training and
people development are | |
|
| | key to sustainable
profit growth, and, most
importantly, to staying
ahead during these
difficult credit crunch
times.
So why is his new
book available for free?
The author suggests:
"Many companies have
slashed their training
budgets and for that
reason, I am making the
book Profit Upgrade
available for free. In
it, I've included a
complete 20-module
training plan which
companies can follow to
boost their profits by
getting their employees
and managers thinking a
little more like a
passionate, confident,
customer-focused,
creative,
profit-conscious
business owner – someone
just like Duncan." | |
|
| | in Piccadilly, Bannatyne
explained that he had a
board meeting the
following day, but
hadn't looked at the
accounts, because he
knew they were going to
be fantastic. "At the
time, the relevance of
that comment passed me
by," recalls Cordock, | |
|
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