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EU enlargement is changing the face of European business, says Economist report
 
  
   
 
 
 
 
 
 
 
 
 
 
 Intelligence Unit and
sponsored by Ernst &
Young and Oracle.
   EU enlargement
provides the expensive
West with a convenient
and cheap base for
manufacturing and
services on its very
doorstep, while
medium-sized companies in
Central Europe are
discovering new
opportunities.
   The report says that
foreign direct investment
is continuing to flow
into the new
member-states. The
security of EU membership
has encouraged some very
 
 large investments, such
as the auto plants being
built in Slovakia.
   It also found that
increasing numbers of
local firms can supply
the multinational plants.
Ten years ago, virtually
no Central European firms
could meet
multinationals’ quality
requirements. This is
slowly changing as
clusters of firms emerge
and develop the necessary
quality.
   The report also
concludes that, thanks to
lower transport costs,
Central Europe can
compete with China on
 
 cost for certain goods
destined for EU markets,
particularly bulk goods.
Many things, such as cars
and televisions, can
actually be made more
cheaply in the new member
states.
   The report says that
new member states are
well placed to expand
investment in the vast
markets of the CIS. Many
Central European firms
are expanding eastwards,
reckoning that they
understand the
fast-growing Balkan and
CIS markets better than
Western multinationals.
In time, this could help
 
 expand the European
market to cover the
entire continent.
   Central Europe is
starting to forge some
home-grown
multinationals, according
to the report. Most
Central European firms
accept they are too small
to make much of a dent in
Western markets. However,
they have faced Western
competition for a decade
already at home and they
are now growing in size
by expanding to the
east.
  
 
 The expansion of the
European Union is
changing the way
companies approach
business in Europe,
according to Rethinking
Central Europe: business
dynamics in the enlarged
EU
, a new report written
by the Economist
 
 
Outsourcing contracts shrink as use of offshore locations rises
 
 Companies are awarding
smaller outsourcing
contracts according to
the latest Quarterly
Index from TPI, the
sourcing advisory firm.
The average value of
larger contracts signed
worldwide to date in 2005
is €183m, down by almost
a quarter (24%) from
€240m a year ago. The
trend is particularly
intense in the European
market, where average
contract value is down
37% on this point in
2004. It also appears to
be gaining momentum, with
the average contract
value in the last quarter
only a third of the
average value in the same
quarter of last year.
 
    However, the number of
outsourcing contracts
continues to rise, being
11% higher than it was a
year ago.
   TPI attributes the
trend to smaller deals to
three principal factors:
firstly the impact of
price competition, due to
the increasing use of
offshore resources and
the associated lower
labour costs; secondly, a
typically lower capital
component, because
contracts are less likely
to involve the transfer
of assets to the
outsourcing vendor;
thirdly, a growing
tendency to select more
specialist providers.
This last factor is
 
 particularly significant:
in the past two years 80%
of deals have focused on
a single process or
function, compared with
only 65% three or four
years ago.
   The trend to smaller
average contract values
is further evidenced by
only eight mega deals
(contracts valued at over
€800m) having been signed
this year compared with
13 by this point in 2004.
Moreover, a growing
proportion of these mega
deals are restructurings
rather than entirely new
contracts. 38% of those
signed so far this year
were restructurings – far
more than ever before.
   TPI’s figures also
 
 show that the use of
offshore locations
continues to increase.
Very little information
is available on the
breakdown of outsourcing
between onshore and
offshore operations.
However, an examination
of deals on which TPI has
advised shows that 44% of
contracts signed so far
this year involved
offshore components or
‘global service
delivery’, up from 40% in
2003 and 2004. According
to TPI, more BPO than ITO
deals now have offshore
components - a reversal
of the norm in previous
years.
   TPI data also reveals
that a considerable
 
 number of outsourcing
contracts awarded in the
last seven to 10 years
are now nearing an end.
The company estimates
that 128 contracts,
originally valued at over
€32bn, are coming up for
renewal in 2006. Over 70%
of this potential
contract value is under
contract to CSC, EDS and
IBM. Although it is not
yet certain how
competitive the contract
renewals will be for
these incumbents, TPI
experience suggests that
about 25% are competitive
and that the proportion
is increasing.