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What makes a good management consultant?
 
  
   
 
 
 
 
 
 
 22-year-olds. There are
plenty of people out
there who have been
working for a number of
years in either
professions or industry
who occasionally wonder
if consultancy might be
for them - but aren’t
really sure what skills
are required and whether
they might have them.
   Industry recruitment
   But people do make the
crossover every year -
and not in small numbers.
“We do a lot of our
recruiting from
industry,” says Sej
Butler, recruitment
manager for IBM Business
Consulting Services,
which is both the UK and
the world’s largest
consulting group. “I’d
estimate that somewhere
between a third and a
half of all our new
people come from industry
- and at all levels.”
   What IBM is looking
for, he says, varies:
“We’re looking for people
who have worked on
transformational change
programmes; those who
have leading roles or
those who have been
project leaders on large,
complex projects; also
people with certain
professional
qualifications.” But, he
adds, if you come in at a
junior level, “it’s a lot
easier for people without
ready-made skills. At
senior levels you want
people who can hit the
ground running.”
   What consultancies
look for, says Tim
Robinson, a partner at
Accenture, is a fairly
broad set of abilities:
“The skills include
having personal
credibility with clients
and being able to build
ownership with clients.
Individuals need to have
stature and gravitas, and
 
 good communication
skills.” Moreover, he
adds, empathy is
important too: they need
to be sensitive to the
environment the client is
in, whether that is a
particular corporate
culture or national
culture. “Ultimately it’s
about having good
antennae,” he says.
   Robinson says that
there is also a strong
organisational element:
“They need to have good
management skills - to be
able to organise and
direct work, and to
analyse and define
problems.” Consultants,
he explains, “will often
find themselves in a
situation where they have
to filter lots of
information and a myriad
of issues to find out
what the real issues are
and how to address
these.”
   Alison Wilcox,
director of development
at the Hay Group, takes a
more personal approach:
“I suppose the thing that
strikes me more and more
is that a lot of it is
just about building
relationships - building
and managing
relationships so you get
to the point where you’re
trusted. It sounds very
simplistic, but it’s not
- you often have to say
‘no’ to things people
really want to do. It’s a
long game - you are
building up a trusted
advisor role and all
sorts of emotional
intelligence comes into
play. Basically, it’s all
about trying to get into
the rhythm of the culture
of the client.”
   As these three views
indicate, many of the
skills that go to make a
good consultant would
actually be valued in
most situations. Rebecca
 
 Fawcett at Towers Perrin
says that for this reason
potential recruits are to
be found everywhere: “A
lot of what makes a good
consultant are relatively
soft skills. If you’re
looking at people to
build networks and
relationships, you could
source them from any
sector.” For certain
areas, she adds, it can
be more specific:
obviously a creative
media consultant or a
communications consultant
is likely to have a
background in a related
field. But for more
general roles, the
individual is more
important than the
background. “We’ve even
had a former teacher,”
she adds.
   Of course, there will
be some people who are
employed more because
they have a very deep
knowledge in specific
sectors. Ian Jordan,
head of Capgemini UK's
Consulting Services says:
“A good consultant can be
one who has a depth of
knowledge or experience
in certain areas -
finance, wealth
management or even
something as specific as
RFID skills (radio
frequency
identification), for
example - but is also
someone who is able to
bring together facts and
processes to allow you to
drive change.”
   Indeed, some of the
people with knowledge of
a specific area at a very
high level will also be
attractive because of the
client base they can
bring with them. But, at
that level, they will
need to justify their
salaries.
   There is also, says
Butler, the rather
interesting phenomenon of
 
 people in their fifties
who leave the financial
services industry and
take a substantial pay
cut to go into
consultancy: surprising
as it may sound, the
hours are rather less
onerous.
   Finally, while all
consultancies look for
fairly bright people -
you have to think on your
feet, after all - some
still have a thing for
‘rocket scientist’ types.
   Whatever their origin,
many of these recruits to
consultancy find one
particular aspect of
their new environment
difficult to cope with:
adapting their work/life
balance. The reason?
Consultants travel all
the time and this can
strain relationships,
especially for those with
families, where the
partner works regular
hours.
   Sej Butler,
recruitment manager for
IBM Business Consulting
Services, agrees. “The
single biggest problem
for people who come to us
from other industries,”
he says, “is the
lifestyle of consultants
- the high degree of
mobility. You leave work
on a Monday, live in a
hotel, and come home on a
Friday. There’s no
routine at all. It’s the
single biggest issue but,
unfortunately, it’s the
nature of the work.”
  
   Our thanks go to the
MCA and Educate for
allowing us to adapt this
content from Changing
Tracks. For further
details of the
publication and how to
receive a copy, go to:
http://www.changingtracks.
co.uk.
  
  
 
 During the Management
Consultancy Careers Fair
last month, the
Management Consultancies
Association launched a
new publication for
people interested in
pursuing a career in
consulting.
   Top-Consultant
provided editorial for
Changing Tracks and
here we highlight some of
the key lessons to emerge
from the book. First up –
what makes a good
management consultant?
   Consultants need to
have good management and
organisational skills, be
able to direct work and
be good at building
relationships, and, most
importantly, be happy to
work irregular hours,
says Rhymer Rigby.
   “A few years ago on a
train in Vietnam, my
girlfriend and I were
sharing a carriage with
two recent graduates who
were taking a gap year.
We got chatting and one
of them said that, when
he got back to England,
he’d be starting work as
a consultant. Making
polite conversation, my
girlfriend asked him what
he’d be consulting in. He
looked at her as if she
was mad and questioning
his very integrity and
replied: ‘Why consultancy
- of course!’”
   This is a true story -
and the silliness aside -
it serves to illustrate
an important point: while
lots of people have a
vague idea of what
consultants do, they’d be
hard pressed to know what
makes a good consultant
-and that isn’t just
 
 
Career choices for consulting superstars
 
 
   The consulting world
has changed dramatically
over the last 20 years
and with it the career
options open to the best
consultants.
   In the 1980s and early
1990s, the brightest
consultants joined one of
a handful of elite
strategy firms. They
stayed loyal to the firm,
were sponsored to do an
MBA at an Ivy League
business school, and if
they stuck at it and made
the grade, they would be
rewarded handsomely by
being promoted to
partner.
   Then in the late
1990s, dotcom mania
struck. Many of the best
consultants failed to
return after their MBA or
left the firm to join
hi-tech start-ups, hoping
to build and float
companies with ‘new
paradigm’ business
models. The most
memorable example in the
 
 UK was the founding of
the travel company,
Lastminute.com. Brent
Hoberman was a senior
associate at Spectrum
Strategy Consultants when
he met Martha Lane Fox in
1998; the rest is
history.
   With the crashing of
the internet bubble from
2000 and with the
consulting downturn in
mainstream corporate
consulting lasting until
2004, consultants faced
difficult career choices.
Many consultants decided
that with so little real
job security in
consulting they were
better off eschewing the
traditional consulting
career ladder and working
as freelance associates.
This gave them life-work
flexibility as well as
the ability to focus on
areas of consulting that
they were genuinely
interested in. It also
enabled them to gain
valuable line-management
 
 experience to complement
their consulting skills.
   Many of the top
consulting firms
de-risked their business
by increasing the
proportion of associate
staff to permanent staff.
They found that with so
many good consultants ‘on
the bench’, it was
possible to supplement
their permanent
consulting resources as
required to meet demand
surges. With a large pool
of freelance associates
it has also been possible
for these firms to
pin-point their staffing
so that they get a sector
or skills expert on their
team as required.
   Outside of consulting,
the business area most
favourable to the
brightest consultants was
private equity. Many of
the largest private
equity firms, which had
begun life as funding
business start-ups,
switched to performing
 
 major management buy-outs
where they could achieve
much more predictable
revenue streams. With
such low interest rates,
and so many European
business crying out for
restructuring, money
poured into buy-out
funds. Once businesses
were private, they could
undertake complicated
corporate surgery by
industry experts, which
might not be understood
or welcomed by a broad
shareholder base.
   To make
post-acquisition
improvements, private
equity firms need
strategy consultants’
analytical rigour,
combined with operational
and sector experience. As
well as relying on
trusted consulting firms
to assess deals and
create strategies, they
have looked for key
individuals with whom
they can work over a long
period to deliver
 
 tangible business
performance improvements.
Consulting companies,
with their linear
structure, low levels of
operational experience,
and requirement to sell
big teams, are often not
suited to the
implementation needs of
the private equity world.
Hence the need for
skilled associate staff
with the management
consultant’s training and
the business executive’s
experience.
   With the consulting
market’s resurgence last
year, many consulting
firms have been re-hiring
aggressively. But, for
many of the brightest
consultants today, the
choice is not about which
firm to join; it is about
whether to work as an
employee or as an
associate.
  
 
 
Management Consultancy recruitment specialist Prism provides this occasional column outlining tips & advice for consulting candidates
Prism offers advice on interview preparation
 
 With a focus on interview
technique and
performance, the
importance of effective
pre-interview planning is
often overlooked: few
consultants would fail to
prepare for an important
client meeting or board
presentation and the next
job interview might
change the course of your
life!
   The following check
list might help:
  
   Interview address:
(worth double checking as
many employers have
multiple addresses, often
in close proximity) and
how to get there.
  
   Name and job title
of the interviewer
: do
some research to see if
you can find out anything
about him/her. Consider
his or her motivation in
order to seek areas of
empathy and your selling
proposition. Do you have
contacts/a network in
common?
  
   Job specification:
consider calling the
interviewer or his or her
 
 PA, to check, if you
haven’t been sent one or
have been told there
isn’t one.
  
   Research the
company/firm
: there’s
no excuse for not being
really well briefed here.
In addition to the
company’s own website,
make sure you are up to
date with new financial
results, recent wins,
senior hires etc. If you
don’t know much about
them it suggests lack of
interest and makes it
much more difficult for
you to identify what
aspects of your skills
and profile are most
likely to strike a chord
with the interviewer.
Interviewers are
susceptible to flattery
like the rest of us, and
are invariably pleased
that someone has taken
the trouble to do some
research.
  
   What do you like
about the company and
role?
: you might be
asked this and employers
are often looking for an
extra level of
 
 enthusiasm: they like
‘volunteers not
conscripts’.
  
   What do you think
the interviewer is most
likely to be looking for
in a candidate?
What
specific, concrete
examples can you give of
your suitability? This
can be in part related to
experience i.e. specific
knowledge of a sector,
sales in a specific
market etc. but can also
be related to a trait or
competency ie.
‘communication skills’,
‘enthusiasm’, ‘track
record of success’. Even
if you are not
specifically asked for
examples of how you can
demonstrate those, you
should still have in mind
that the interviewer will
be evaluating you in
relation to them.
  
   Linked to the point
above, be prepared for a
competency-based
interview
which will
involve being asked for
detailed examples of your
approach and behaviour in
specific types of
 
 situation.
  
   Review your CV and
anticipate ‘obvious’
questions
: why you
left/joined employers,
why you are moving jobs
now, what you are looking
for, etc. Think through
how your answers might
sound if you were the
interviewer!
  
   Make sure you have
your reasons for looking
for a role now
:
‘accentuate the positive,
eliminate the negative’
as far as possible and do
not appear to conflict
with the role and
employer you are
interviewing with.
Indeed, the employer
should be left with the
impression that there is
a close match between
what he is offering and
what you are seeking -
but don’t be too obvious
about it!
  
   What information do
you want to get from the
meeting?
How might this
translate into
constructive, intelligent
questions?
 
   
   Print two copies of
your CV
: the interviewer
may have been supplied
with an old one or one
that does not sell your
experience as it applies
to the role you are
interviewing for.
  
   As ever, psychology is
all important and a
useful question to have
at the back of your mind
is ‘if I were the
interviewer what would
impress me?’.
  
   Even if you are not
100% sure about the role
or the company it is most
important that you
approach the preparation,
and the interview itself,
with the objective of
getting to the next
stage. If you decide half
way through the
interview, or on the
drive home, that it’s a
better prospect than you
expected, it’s too late!