Printable Edition Click Here  :  Subscribe   :   Page  13  :    :  November 2005 
  Go to page:  1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16           Previous Page      Next Page
What makes a good management consultant?
 
  
   
 
 
 
 
 
 
 
 
 to know what makes a
good consultant -and
that isn’t just
22-year-olds. There are
plenty of people out
there who have been
working for a number of
years in either
professions or industry
who occasionally wonder
if consultancy might be
for them - but aren’t
really sure what skills
are required and whether
they might have them.
   Industry recruitment
   But people do make
the crossover every year
- and not in small
numbers. “We do a lot of
our recruiting from
industry,” says Sej
Butler, recruitment
manager for IBM Business
Consulting Services,
which is both the UK and
the world’s largest
consulting group. “I’d
estimate that somewhere
between a third and a
half of all our new
people come from
industry - and at all
levels.”
   What IBM is looking
for, he says, varies:
“We’re looking for
people who have worked
on transformational
change programmes; those
who have leading roles
or those who have been
project leaders on
large, complex projects;
also people with certain
professional
qualifications.” But, he
adds, if you come in at
a junior level, “it’s a
lot easier for people
without ready-made
skills. At senior levels
you want people who can
hit the ground running.”
   What consultancies
look for, says Tim
Robinson, a partner at
Accenture, is a fairly
broad set of abilities:
“The skills include
having personal
credibility with clients
and being able to build
ownership with clients.
 
 Individuals need to have
stature and gravitas,
and good communication
skills.” Moreover, he
adds, empathy is
important too: they need
to be sensitive to the
environment the client
is in, whether that is a
particular corporate
culture or national
culture. “Ultimately
it’s about having good
antennae,” he says.
   Robinson says that
there is also a strong
organisational element:
“They need to have good
management skills - to
be able to organise and
direct work, and to
analyse and define
problems.” Consultants,
he explains, “will often
find themselves in a
situation where they
have to filter lots of
information and a myriad
of issues to find out
what the real issues are
and how to address
these.”
   Alison Wilcox,
director of development
at the Hay Group, takes
a more personal
approach: “I suppose the
thing that strikes me
more and more is that a
lot of it is just about
building relationships -
building and managing
relationships so you get
to the point where
you’re trusted. It
sounds very simplistic,
but it’s not - you often
have to say ‘no’ to
things people really
want to do. It’s a long
game - you are building
up a trusted advisor
role and all sorts of
emotional intelligence
comes into play.
Basically, it’s all
about trying to get into
the rhythm of the
culture of the client.”
   As these three views
indicate, many of the
skills that go to make a
good consultant would
actually be valued in
 
 most situations. Rebecca
Fawcett at Towers Perrin
says that for this
reason potential
recruits are to be found
everywhere: “A lot of
what makes a good
consultant are
relatively soft skills.
If you’re looking at
people to build networks
and relationships, you
could source them from
any sector.” For certain
areas, she adds, it can
be more specific:
obviously a creative
media consultant or a
communications
consultant is likely to
have a background in a
related field. But for
more general roles, the
individual is more
important than the
background. “We’ve even
had a former teacher,”
she adds.
   Of course, there will
be some people who are
employed more because
they have a very deep
knowledge in specific
sectors. Ian Jordan,
head of Capgemini UK's
Consulting Services
says: “A good consultant
can be one who has a
depth of knowledge or
experience in certain
areas - finance, wealth
management or even
something as specific as
RFID skills (radio
frequency
identification), for
example - but is also
someone who is able to
bring together facts and
processes to allow you
to drive change.”
   Indeed, some of the
people with knowledge of
a specific area at a
very high level will
also be attractive
because of the client
base they can bring with
them. But, at that
level, they will need to
justify their salaries.
   There is also, says
Butler, the rather
interesting phenomenon
 
 of people in their
fifties who leave the
financial services
industry and take a
substantial pay cut to
go into consultancy:
surprising as it may
sound, the hours are
rather less onerous.
   Finally, while all
consultancies look for
fairly bright people -
you have to think on
your feet, after all -
some still have a thing
for ‘rocket scientist’
types.
   Whatever their
origin, many of these
recruits to consultancy
find one particular
aspect of their new
environment difficult to
cope with: adapting
their work/life balance.
The reason? Consultants
travel all the time and
this can strain
relationships,
especially for those
with families, where the
partner works regular
hours.
   Sej Butler,
recruitment manager for
IBM Business Consulting
Services, agrees. “The
single biggest problem
for people who come to
us from other
industries,” he says,
“is the lifestyle of
consultants - the high
degree of mobility. You
leave work on a Monday,
live in a hotel, and
come home on a Friday.
There’s no routine at
all. It’s the single
biggest issue but,
unfortunately, it’s the
nature of the work.”
  
   Our thanks go to the
MCA and Educate for
allowing us to adapt
this content from
Changing Tracks. For
further details of the
publication and how to
receive a copy, go to:
http://www.changingtracks
.co.uk.
  
 
 During the Management
Consultancy Careers Fair
last month, the
Management Consultancies
Association launched a
new publication for
people interested in
pursuing a career in
consulting.
   Top-Consultant
provided editorial for
Changing Tracks and
here we highlight some
of the key lessons to
emerge from the book.
First up – what makes a
good management
consultant?
   Consultants need to
have good management and
organisational skills,
be able to direct work
and be good at building
relationships, and, most
importantly, be happy to
work irregular hours,
says Rhymer Rigby.
   “A few years ago on a
train in Vietnam, my
girlfriend and I were
sharing a carriage with
two recent graduates who
were taking a gap year.
We got chatting and one
of them said that, when
he got back to England,
he’d be starting work as
a consultant. Making
polite conversation, my
girlfriend asked him
what he’d be consulting
in. He looked at her as
if she was mad and
questioning his very
integrity and replied:
‘Why consultancy - of
course!’”
   This is a true story
- and the silliness
aside - it serves to
illustrate an important
point: while lots of
people have a vague idea
of what consultants do,
they’d be hard pressed
 
 
Career choices for consulting superstars
 
 
   The consulting world
has changed dramatically
over the last 20 years
and with it the career
options open to the best
consultants.
   In the 1980s and
early 1990s, the
brightest consultants
joined one of a handful
of elite strategy firms.
They stayed loyal to the
firm, were sponsored to
do an MBA at an Ivy
League business school,
and if they stuck at it
and made the grade, they
would be rewarded
handsomely by being
promoted to partner.
   Then in the late
1990s, dotcom mania
struck. Many of the best
consultants failed to
return after their MBA
or left the firm to join
hi-tech start-ups,
hoping to build and
float companies with
‘new paradigm’ business
models. The most
memorable example in the
UK was the founding of
the travel company,
 
 Lastminute.com. Brent
Hoberman was a senior
associate at Spectrum
Strategy Consultants
when he met Martha Lane
Fox in 1998; the rest is
history.
   With the crashing of
the internet bubble from
2000 and with the
consulting downturn in
mainstream corporate
consulting lasting until
2004, consultants faced
difficult career
choices. Many
consultants decided that
with so little real job
security in consulting
they were better off
eschewing the
traditional consulting
career ladder and
working as freelance
associates. This gave
them life-work
flexibility as well as
the ability to focus on
areas of consulting that
they were genuinely
interested in. It also
enabled them to gain
valuable line-management
experience to complement
their consulting skills.
 
    Many of the top
consulting firms
de-risked their business
by increasing the
proportion of associate
staff to permanent
staff. They found that
with so many good
consultants ‘on the
bench’, it was possible
to supplement their
permanent consulting
resources as required to
meet demand surges. With
a large pool of
freelance associates it
has also been possible
for these firms to
pin-point their staffing
so that they get a
sector or skills expert
on their team as
required.
   Outside of
consulting, the business
area most favourable to
the brightest
consultants was private
equity. Many of the
largest private equity
firms, which had begun
life as funding business
start-ups, switched to
performing major
management buy-outs
 
 where they could achieve
much more predictable
revenue streams. With
such low interest rates,
and so many European
business crying out for
restructuring, money
poured into buy-out
funds. Once businesses
were private, they could
undertake complicated
corporate surgery by
industry experts, which
might not be understood
or welcomed by a broad
shareholder base.
   To make
post-acquisition
improvements, private
equity firms need
strategy consultants’
analytical rigour,
combined with
operational and sector
experience. As well as
relying on trusted
consulting firms to
assess deals and create
strategies, they have
looked for key
individuals with whom
they can work over a
long period to deliver
tangible business
performance
 
 improvements. Consulting
companies, with their
linear structure, low
levels of operational
experience, and
requirement to sell big
teams, are often not
suited to the
implementation needs of
the private equity
world. Hence the need
for skilled associate
staff with the
management consultant’s
training and the
business executive’s
experience.
   With the consulting
market’s resurgence last
year, many consulting
firms have been
re-hiring aggressively.
But, for many of the
brightest consultants
today, the choice is not
about which firm to
join; it is about
whether to work as an
employee or as an
associate.
  
 
 
Management Consultancy recruitment specialist Prism provides this occasional column outlining tips & advice for consulting candidates
Prism offers advice on interview preparation
 
 With a focus on
interview technique and
performance, the
importance of effective
pre-interview planning
is often overlooked: few
consultants would fail
to prepare for an
important client meeting
or board presentation
and the next job
interview might change
the course of your life!
   The following check
list might help:
  
   Interview
address
: (worth double
checking as many
employers have multiple
addresses, often in
close proximity) and how
to get there.
  
   Name and job title
of the interviewer
: do
some research to see if
you can find out
anything about him/her.
Consider his or her
motivation in order to
seek areas of empathy
and your selling
proposition. Do you have
contacts/a network in
common?
  
   Job
specification
: consider
 
 calling the interviewer
or his or her PA, to
check, if you haven’t
been sent one or have
been told there isn’t
one.
  
   Research the
company/firm
: there’s
no excuse for not being
really well briefed
here. In addition to the
company’s own website,
make sure you are up to
date with new financial
results, recent wins,
senior hires etc. If you
don’t know much about
them it suggests lack of
interest and makes it
much more difficult for
you to identify what
aspects of your skills
and profile are most
likely to strike a chord
with the interviewer.
Interviewers are
susceptible to flattery
like the rest of us, and
are invariably pleased
that someone has taken
the trouble to do some
research.
  
   What do you like
about the company and
role?
: you might be
asked this and employers
are often looking for an
 
 extra level of
enthusiasm: they like
‘volunteers not
conscripts’.
  
   What do you think
the interviewer is most
likely to be looking for
in a candidate?
What
specific, concrete
examples can you give of
your suitability? This
can be in part related
to experience i.e.
specific knowledge of a
sector, sales in a
specific market etc. but
can also be related to a
trait or competency ie.
‘communication skills’,
‘enthusiasm’, ‘track
record of success’. Even
if you are not
specifically asked for
examples of how you can
demonstrate those, you
should still have in
mind that the
interviewer will be
evaluating you in
relation to them.
  
   Linked to the point
above, be prepared for a
competency-based
interview
which will
involve being asked for
detailed examples of
your approach and
 
 behaviour in specific
types of situation.
  
   Review your CV and
anticipate ‘obvious’
questions
: why you
left/joined employers,
why you are moving jobs
now, what you are
looking for, etc. Think
through how your answers
might sound if you were
the interviewer!
  
   Make sure you have
your reasons for looking
for a role now
:
‘accentuate the
positive, eliminate the
negative’ as far as
possible and do not
appear to conflict with
the role and employer
you are interviewing
with. Indeed, the
employer should be left
with the impression that
there is a close match
between what he is
offering and what you
are seeking - but don’t
be too obvious about it!
  
   What information
do you want to get from
the meeting?
How might
this translate into
constructive,
intelligent questions?
 
   
   Print two copies
of your CV
: the
interviewer may have
been supplied with an
old one or one that does
not sell your experience
as it applies to the
role you are
interviewing for.
  
   As ever, psychology
is all important and a
useful question to have
at the back of your mind
is ‘if I were the
interviewer what would
impress me?’.
  
   Even if you are not
100% sure about the role
or the company it is
most important that you
approach the
preparation, and the
interview itself, with
the objective of getting
to the next stage. If
you decide half way
through the interview,
or on the drive home,
that it’s a better
prospect than you
expected, it’s too
late!
  
  
 
  Consulting Times | Page 13 Previous Page     Next Page