| | It's funny - no matter
how well the rest of the
consulting industry is
doing, for some reason
people don't truly
believe the market can
be doing well again
unless strategy
consulting work is going
through the roof.
The type of work
associated with the
likes of McKinsey may
only account for only a
tenth of global
consulting revenues, but
if strategy firms are on
their knees this seems
to have a
disproportionate impact
on our perceptions of
the health of the
overall consulting | |
|
| | industry.
Maybe this is because
strategy consulting is
the ultimate
discretionary purchase
and something that is
only undertaken when
consultants' clients are
really feeling cash-rich
and upbeat about the
economy. So spend on
strategy work is a real
barometer of how
confident clients are
feeling. Or maybe it's
because this is the type
of consulting that
candidates aspire to
work on more than any
other. Whatever the
reason, the health of
the whole consulting
market is often judged | |
|
| | on the strength of the
strategy firms. In other
words, when strategy
consulting sneezes, the
whole industry catches a
cold.
It's for this reason
that the last few months
of recruitment activity
have been particularly
encouraging for all
those interested in the
wellbeing of the
consulting sector. In
both the key markets of
the US and the UK the
last months have seen a
notable increase in
recruitment activity at
"the Bs and the Ms" -
the likes of Booz Allen
Hamilton and BCG;
McKinsey, Monitor and | |
|
| | Marakon (for some reason
80% of all strategy
firms seem to start with
a B or an M)
One of the most
respected strategy firms
in Europe is OC&C
Strategy Consultants -
and their view of the
market adds weight to
the evidence that a
strategy consulting
rebound is now underway.
The firm, which has both
a US and European
presence, is planning to
hire some 60 new
recruits this year and
forge greater
collaboration between
its European and US
offices. That's an
aggressive target indeed | |
|
| | and speaks volumes about
the health of the
strategy consulting
market, as perceived by
Partners within the
industry.
Returning to the
original question, the
sheer volume of strategy
recruiting now taking
place points firmly to a
very real rebound in
strategic assignments.
So at last we can lay to
rest any suggestion that
the consulting market is
still some way off a
full blown recovery. | |
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