| | Roland Berger Strategy
Consultants is
relaunching its
international internet
presence to mark its
40th anniversary. On the
new website, which will
eventually incorporate
all Roland Berger sites,
the consultancy puts its
expertise front and
centre.
The new website
(www.rolandberger.com)
has been redesigned as a
portal with company | |
|
| | news, publications and
studies. It also
presents the expertise
of Roland Berger’s
consultants in various
markets and industries.
In this way, the website
aims to focus more on
the needs of clients and
users.
In the “News”
section, visitors to the
website can find the
latest about Roland
Berger’s studies and
publications as well as | |
|
| | its diverse social and
cultural commitments. In
addition, those
interested in learning
more about consulting
services can simply
click on “Our experts".
There they can contact
Roland Berger
consultants and discuss
strategic and business
issues with them.
The English-language
website will serve as
the central contact
point for anyone who is | |
|
| | interested in Roland
Berger and wants to get
in touch with a
consultant. The website
strives for brevity to
appeal to a target group
with little time to
spare.
The firm’s internet
presence was created to
serve both the needs of
companies and other
target groups. To that
end, Roland Berger’s
corporate design was
tailored to better suit | |
|
| | the medium. The use of
animation and multimedia
applications was
consciously scaled back
to minimise access
barriers. This effort
also included optimizing
the search engine and
making the site easier
to navigate.
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