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2005 Recruitment Channel Survey --- Down Load Your Copy Here National Newspapers Decline As A Source Of Consultancy Candidates     The major British newspapers have declined for the third year running as a source of consultancy candidates.    The best of them - The Times - is now only reviewed by 36.5% of potential candidates and all but two of the top seven are down on their 2004 performance.    With recruiting having moved up a gear in the last 9 months, the key question is - why the boom is leaving the newspaper industry behind?    One of the answers is that they are being priced out of the market by lower cost internet based advertising. With internet sites delivering 50 applications for £150, newspapers are finding their £10k advertising   % of respondents who regularly review a publication’s consultancy opportunities   9 18 27 36 45 Times 44 39 36.5 Sunday Times 42 34.5 32.4 FT 32 29.4 32.4 Economist 23 23.1 28 Telegraph 20 15.8 13 Guardian 11 11.9 11.2 Sunday Business 10 10.1 9  - Y2003  - Y2004  - Y2005 Source: Top-Consultant   rates hard to defend.    However this isn't the only reason for their decline. Newspapers are also suffering, due to a switch from selection to search by their large agency and direct clients. These clients are increasingly searching for candidates who aren't actively looking for a job and so aren't reading the job sections of national newspapers. Their target candidates are performing well at competitor firms. They need gentle, personal persuasion to consider a move and don't fire off their CV to adverts in the Times.    So what hope is there for the national newspapers? Well one opportunity could be, to     help their clients advertise their corporate job sites. These are struggling to get traffic against the more appealing, multi client sites, such as Top-Consultant and Monster. Their problem is that visitors are reluctant to visit them without the knowledge before hand that they will have any relevant jobs. The time and effort required to access 200 or so company and agency sites is simply too much for most job seekers. Newspaper adverts can let the potential candidates know that the corporate job board has relevant jobs and just as importantly how to access it.

2005 Recruitment Channel Survey --- Down Load Your Copy Here Consultants Stay Put Due To Recruitment Freezes     Ever since management consultancy broke on to the world stage in the mid 70s, it has been famous for its high churn rate. Fuelled by aggressive HR techniques such as "Up or Out" or "Grow or Go", average career lengths with any firm were expected to be about two years. A few recruits were asked to stay on to become managers, whilst fewer still were asked to become partners. The majority headed off either to the clients or their competitors to   % Respondents By Years of Experience with Current Firm   9 18 27 36 45 < 6 Months 27 16.5 6 - 12 Months 10.9 13.4 1 - 2 Years 13.9 15 2 - 3 Years 14.8 14.9 3 Years 33.3 40.3  - Y2004  - Y2005 Source: Top-Consultant   start their corporate careers.    However, for the first time in years, the two year rule has been broken. 55.2% of our respondents have been with their firm for over two years and 40% of consultants have been with their firm for more than three years. So has management consultancy gone soft?    The answer lies in part with the recruitment freezes, which only just began to thaw in 2004. These have now left many of     the firms with a staffing hole, between 1 to 3 years of tenure. Rather than being the core engine of project teams these employees are now the minority - representing under 30% of professional staff. As recruitment picks up this hole will get worse, making the average firm a strange combination of people with 4+ years of experience and rookies.

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