| 2005 Recruitment Channel Survey --- Down Load Your Copy Here |
| Internet Recruitment Generates Over Half Of All Consultancy Applications |
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| | For the fourth year
running, internet job
boards have dominated
application generation
in management
consultancy. Multi
client sites and
corporate job boards
have over 50% share of
applications. With so
many adverts on job
boards now driving
applicants back to the
corporate job board,
this job site +
corporate site combo
looks to be the clear
winner in the channel
wars.
That said, e-mail
based application
systems still have a
grip, despite all the
problems with publishing
e-mail addresses either
in the press or as links
on job adverts.
Newspapers had | |
|
| % Of Job Applications Made By Channel |
| | | |
| Internet |  |  36.1
 42
 50
 42
|
| Agencies | | 20.8
21
17
21
|
| Newspapers | | 14.7
15
12
19
|
| Personal Referrals | | 13.4
10
10
10
|
| Corporate Sites | | 15
13
11
8
|
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|
 - Y2005 |  - Y2004 |  - Y2003 |  - Y2002 |
|
| Source: Top-Consultant |
|
| | another poor year with
only 14.7% share of
applications. Gone are
the days when the Sunday
Times would be thick
with consultancy
opportunities. Given the
much higher cost of
reaching candidates by
this channel, further
expenditure here, for
most advertisers, looks
questionable.
Personal referral
remained the candidates
most favoured mechanism
of getting a new job.
However, it has a
limited channel capacity
as seen by its 13%
share. Investment by
firms in their alumni
networks have made a
major contribution to
growth in this channel.
However, most management
consultants simply don't
know enough similarly | |
|
| | qualified friends and
acquaintances - who are
looking for a job - to
fill their employer's
candidate short lists.
Direct applications
via agencies have
recovered from their
2002 low of 17% to
20.8%. Much of this
growth is due to the big
increase in search work
in 2004 as consultancies
sought to strengthen
their senior selling
teams. Agencies also
have a big role in
internet advertising
through their selection
arms. In fact most of
the absolute growth in
internet job advertising
that occurred in 2004
came from agencies.
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