| | Fears of a recession are
not hurting Google,
which reigns supreme on
the Universum IDEAL
Employer Survey for MBA
students.
For the second year
in a row, MBA students
chose Google as the top
employer (24% of
respondents), after it
trumped powerhouse
consulting firm McKinsey
& Company's (16%)
12-year reign as No. 1.
Goldman Sachs (15%)
maintains its status at
No. 3; Apple (14%)
jumped to fourth, and
The Boston Consulting
Group (12%) came in at
fifth in the Universum
Survey.
This year, 5,769
students from the US's | |
|
| | top 52 MBA programmes
participated in the 14th
MBA Edition of the
survey, making it the
largest study of its
kind. In the survey,
students answered
questions about their
career expectations such
as top industries,
career goals,
communication
preferences, salary
expectations, Ideal
employers and more.
Dot-coms felt the
punch of a recession in
2001, but that isn't
stopping Google from
breaking a record for
holding the highest
percentage (24%) of
students who chose it as
an Ideal Employer in the
survey's history, | |
|
| | breaking McKinsey's 23%
record in 1999. Google's
sexy image as an Ideal
Employer resonates among
talented millennials due
to their workplace
perks, industry
dominance, innovation
and natural attraction
of diverse talent.
"Smart MBAs know
where they want to be in
5-10 years," says
Claudia Tattanelli, CEO
of Universum USA. "They
look to strong companies
like Google, McKinsey
and Goldman Sachs to
give them the experience
and references needed to
lay the path for their
future career success,
even with threats of a
recession. At the same
time, as true | |
|
| | Millennials, they choose
organisations that will
offer a flexible and fun
work environment,
innovation and a good
work/life balance."
Key Trends
● Management
consulting (20%) remains
the most desirable
industry, followed by
financial services
(19%),
marketing/advertising
(13%), consumer goods
(12%) and investment
banking (8%) – which
dropped from 12% in
2007.
● MBAs’ top career
goal is a tie (58%)
between "being | |
|
| | competitively or
intellectually
challenged" and "having
a work-life balance"
followed by "being a
leader or manager of
people" (55%), "being
entrepreneurial or
creative/innovative"
(37%) and "being
dedicated to a cause or
to feel that they are
serving the greater
good" (28%).
● A year after
graduation, MBAs are
expecting, on average, a
$90,232 salary and
$180,030 after five
years.
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