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| | firm hiring activity in recent years, these translate into a dearth of talent at particular experience levels where that vintage of consultant was particularly rare.
There are limited ways of increasing the sources of supply within firms
While firms are becoming more inventive at finding ways to free up extra consulting capacity – by encouraging mothers back from maternity leave or buying holiday from employees – ultimately these have no more than a cosmetic effect on the total quantity of consulting talent available.
...and alternative sources of consulting talent are harder to tap
In the current market, in which specific sector experience is being demanded, consulting firms are also looking to take on experienced industry hires – but again the number that can meet the high client delivery standards is also limited, making the right industry hires very hard to find. Added to this, many of the largest consulting clients have grown their internal capabilities, meaning that individuals with the right skills can join the in-house team of their current employer, and these employers appreciate the need to retain such talent.
Demand for consulting talent
The market for most types of consulting services remains very buoyant, meaning that consulting firms are enjoying another very strong year. The drivers of this strong demand for consulting services and hence for consultants include:
The underlying macroeconomic environment remains highly favourable
This means that many firms are having a great 2006 with significant fee income growth and a very healthy pipeline of prospects. Many firms | |
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| | are turning client work away, constrained by their capacity to deliver to the standards clients expect.
The rise of private equity increases demand for consulting and consulting talent
As private equity continues to grow as an asset class, so the demand for consulting advice in the form of due diligence projects and post-acquisition transformational work has grown to represent a significant slice of most firms' fee income. This highly lucrative work is hard to resist for the consulting firms but added to strong demand from their traditional corporate clients often leaves them under-resourced. Private equity clients are buying the consulting firm's industry expertise meaning that the firms need consultants with prior experience in particular industries.
On top of that, the private equity firms are hiring consultants to give them an in-house consulting capability to deploy on deal execution and portfolio management. Private equity players have therefore increased the demand for externally-purchased consulting services, whilst also eroding the finite supply of consultants available by taking a significant number of them in-house.
Larger companies have been growing their in-house consulting teams
In-house teams have developed in an attempt to lower overall consulting spend and increase effectiveness of external consulting spend. Since the downturn in the market in 2002-03, the in-house teams of large companies have become increasingly sophisticated at tempting consultants out of their firms with competitive packages. Many offer attractive internal career progression into line management and the much sought after ability to 'be the client' for a change.
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Some key sectors have been driving demand
There has been very strong growth in a few key sectors that have driven the consulting boom. Fee income in financial services grew by 50% during 2005, while telecoms fee income grew strongly by over 40%. The public sector has continued to grow as a massive buyer of consulting services, but the rate of growth of public sector fee income has slowed from 114% in 2003 to 23% in 2005.
Firms are demanding specific skill sets from their new hires because their clients expect them
In the late 90s’ boom in consulting, hiring needs were met simply by identifying the high-calibre individuals. The current hiring boom presents more of a challenge for employers and candidates given that firms are demanding some very specific skills rather than just 'high-calibre' individuals. In effect, the definition of consulting talent has been made more specific as employers have become increasingly sophisticated and demanding in their recruitment specifications. Very specific project and industry experience is now being sought as these skills are in turn being expected by the increasingly exacting standards of consulting firms' clients.
Conclusions
The current imbalance of supply of and demand for consulting talent in key market segments will continue to have significant implications for recruiters and consultants alike.
The good news for the fortunate ones on the inside of consulting is that with supply falling short of demand, growth in consultant remuneration has been, and will continue to be, very healthy. Consultants have seen strong year-on-year real growth in their earnings and this looks more than likely to continue. Many consultants will take | |
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| | advantage of the strong market to make a move into another firm and gain a promotion at the same time. Others will see their current employer offering additional sweeteners in terms of remuneration or career progression to retain their talent. Some may take the opportunity to join the rapidly-growing in-house consulting teams in companies or private equity houses.
For those on the outside of consulting, the market requires additional supply and therefore those wishing to join consulting from industry, business school or elsewhere face pretty favourable conditions. However, the recruiters within the consulting firms are still pursuing very high quality standards and will therefore look for more than a keen mind in their next hires. Those recruiting are looking for some very specific skills, such that many high quality applicants will still find themselves disappointed if they do not have the right skills and experience. The vast majority of firms quite rightly prefer to turn work away and preserve their reputation for quality, rather than lower the bar in their hiring activities.
For recruiters, the tactics employed to attract and retain appropriate talent will need to continue increasing in sophistication. The market is not one of a simple excess of demand over supply; it involves a complex game of finding and matching very scarce and specific skills to meet increasingly sophisticated client needs. Finding the right individuals, with the right skill set, will remain a big challenge for all firms. In particular, those firms without the top-tier brands or remuneration packages will have to think creatively about how they both identify the right individuals and create appropriate incentives for them to come on board.
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