| | Leaders need to wake up
their right brains --
the creative side—and
learn to perceive the
world in different ways,
according to Boston
Consulting Group (BCG)
Partner Luc de
Brabandere and author of
a new book: The
Forgotten Half of
Change: Achieving | |
|
| | Greater Creativity
Through Changes in
Perception.
To keep up with the
world and the economy,
innovation isn't enough;
creativity is also
required, he says.
Leaders "need to know
that if they want to
take big steps that
really count and pay | |
|
| | off, they need to change
twice—systems and
process, and then how
they think and see the
world," said de
Brabandere. "The left,
'here and now' side of
the business brain is
alive and well; the
right side needs to be
awakened and given room
to roam." In The | |
|
| | Forgotten Half of
Change, de Brabandere
invokes philosophers and
artists—Heraclites,
Francis Bacon, Victor
Hugo and Michelangelo,
for instance—to make the
case for creativity
through perception
change. And he uses
them, as well as
cartoons and drawings, | |
|
| | to illuminate barriers
in the business mind to
creativity and
perception change and to
suggest recipes for
working around them. The
book itself is something
of an exercise for the
right brain. | |
|
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