| | By Malcolm Sleath
Some consultants seem to be more popular than others, sometimes leading to the charge that they consider recognition to be more important than effectiveness. Malcolm Sleath from 12 Boxes suggests that it might be a sign that they are doing something right.
Question: A colleague and I have been working on similar projects, but in different departments. Last week the client ran a session in which teams from each department reported back on progress. My team achieved great outcomes, and their presentations were very businesslike. But when my colleague’s team reported back, I lost count of the number of favourable name checks he received. My boss was clearly impressed by this, even though you could argue my team’s output was more impressive. Am I wrong for thinking that my boss was being shallow?
Answer: If your boss is interested in convincing the client | |
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| | that your firm is a valuable resource for improving the performance of their people, it’s not hard to understand why your colleague’s apparent popularity seemed important. Presumably the client would have considered the presentations an indicator of how effectively you and your colleague have been working with their people, and your boss saw the name checks as a sign of acceptance.
Of course, name checks do not necessarily mean that your colleague is more popular than you. It could simply be that his department was more ‘people oriented’ than yours, and therefore more inclined to send out signals of inclusiveness. But it would be unrealistic to write these signals off as superficial.
People seem to be more open to change if they think the facilitator likes them. Fortunately for facilitators this does not mean we have to immediately warm to | |
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| | bring with them a different perspective. But in order to get that perspective accepted, they first have to go out of their way to show they understand the way people see the current situation, even if that view is part of the problem.
Having observed presentations similar to the one you described, and felt the odd pang of jealousy myself when others seem to have achieved a higher level of acceptance, I concluded that the people who get the name checks simply work harder to make sure the target group accepts them. They send a stream of messages that say, “I know what you’re going through”. Except that they never use those words any more than they say, “I see what you mean”.
Instead, through practice, they have acquired the knack of putting into words what their target individual or group is thinking and feeling. A cynical view is that they are currying favour instead of getting on with the | |
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| | job. But the technique is really an effective part of their professional armoury.
When a group goes out of their way to give name checks, it often means that they appreciated the trouble someone has taken to see things from their point of view, and they want to give that effort some public recognition.
So, if it is that simple, why don’t people do it more? My theory is that many consultants are too concerned to defend their own proposition to allow other people full rein to express ideas that might appear to challenge it. Their own insecurity leads them to see any sign of discomfort as undermining the success of their project. As a result, they end up by telling people they shouldn’t feel like they do, instead of sending a much more effective message that says, “You can feel like that, and still come through with great results”. | |
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