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Accenture completes acquisition of Media Audits     Accenture has completed the acquisition of Media Audits, a company focused on measurement of return on advertising investment. Media Audits' people and offerings will be integrated into Accenture's Marketing Sciences practice.    As a result of the acquisition, Accenture Marketing Sciences now has more than 200     Europe, the United States, Latin America and the Asia Pacific region.    Ovum analyst Douglas Hayward commented: "Measuring and improving the effectiveness of marketing across multiple media has never been more important for advertisers. Accenture provides a mix of consulting, systems integration and managed     services to advertisers, which will be augmented with the Media Audits acquisition. This is about using technology to create business value."    The acquisition of Media Audits - whose clients are among the top advertisers in the automotive, leisure, telecommunications and consumer goods sectors - will enable Accenture's     Marketing Sciences practice to offer optimization services that allow marketers to track their investments, as well as those of their competitors, on a monthly basis with Web-enabled dashboards that include easy-to-access point-and-click capabilities.        professionals providing services related to the measurement, evaluation and optimization of marketing and media investments globally to over 400 clients across

Xansa ready to increase profitability     Xansa reported a sharp jump in profits as it secured additional contracts and was able to increase profit margins by shifting more work to its Indian locations. CEO Alistair Cox said the company had reached a "tipping point" in its three-year strategy to improve profitability by moving work to lower cost     centres in India.    The group, which has moved around 40% of its workforce to India, said pre-tax profit increased to £7.8m (11.5m euros) in the six months ended 31 October from £6.7m (9.85m euros) a year earlier.    The lower cost of the work meant its revenues decreased by 7.2% year-on-year to £175.9m     (259m euros), but this was more than offset by improved margins, which grew from 5.6% to 7.2%.    Xansa, which had margins as low as 4% two-and-a-half years ago, said it was confident of reaching double-digit margins by 2009.    Cox says he expects revenues to show upward movement in the second     half of the year as a large increase in government work would help offset price declines, although he wouldn't expect anything above low-to-mid single digits year-on-year.    Half of Xansa's workforce is in the UK and half in India. Cox said the company would have about 60% of its workers offshore in 18     months' time, noting that the company's Indian arm was becoming "increasingly important" to potential clients.    The forward order book was little changed from last year at £450m, but Cox added that forward orders would begin to improve in the second half.

Atos Origin to help Genesys raise its voice in Europe     Genesys Telecommunications Laboratories, an Alcatel company, and Atos Origin have signed a contract with Bouygues Telecom, one of the top three mobile telephone operators in France, to overhaul Bouygues' outdated contact centre platforms. Financial terms of the deal have not been disclosed.     converges with Web solutions to support multi-channel relationships, and to take a first step toward implementing IP capabilities in its contact centre infrastructure in France. The solution will give Bouygues Telecom all the benefits of a VoiceXML solution, guaranteeing better     continuity between the contact centre and self-service capabilities for a maximum return on investment.    Atos Origin was entrusted to deliver consulting, design and integration services for the entire solution, including Genesys Voice Platform, server platforms and voice     applications.    Under the terms of the contract signed in July 2005 for an 18-month term, some 30 voice applications, including 630 at Bouygues Telecom that deliver consumption-related information and enable prepaid reloads, will gradually be migrated to the new platform.        The introduction of Genesys Voice Platform is part of Bouygues Telecom’s strategy to acquire a standards-based voice server architecture that

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