| The If Santa Hired Consultants... blog goes from a fun distraction in the run up to Christmas, to a viral marketing success. |
| Consulting cartoon goes viral |
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| | Berkeley Partnership's
head of talent and
personal development,
Katriona O'Connor, wanted
to approach recruitment
in a different way,
starting by making sure
more consultants were
aware of Berkeley in the
first place, and getting
across the vibrant
personality of the
partnership. So, together
with digital ad agency
Nonsense London,
Berkeley Partnership's
consultants had fun
imagining what would
happen
If Santa Hired
Consultants....
These thoughts
provided light hearted
inspiration for a series
of cartoons, designed to
poke a bit of fun at the
consultancy world in this
currently gloomy climate.
The world of
consultancy doesn’t seem
to be short on material
for the cartoons. Charts | |
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| | and presentations figure
prominently in most
cartoons, as it seems
there are no problems
that a chart can’t solve.
The endless obsession
with promotions and
bonuses is there, too.
While the not so
glamorous client
locations and the not so
five star hotels have
proven very
inspirational, there is
surprisingly little about
another major consultant
gripe – travel.
The December campaign
to promote the blog
generated just under
15,000 views.
Top-Consultant.com
emailed readers about the
cartoon strip as a fun
thing to look at in the
run-up to Christmas,
expecting modest interest
from those not swamped
with work. That one email
ended up generating
thousands of visits to
the site, showing the | |
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| | power of viral marketing
in consulting.
The response prompted
the Berkeley Partnership
to run a caption
competition in mid
December, which received
nearly 100 entries.
Without any further
promotional activity
after the Christmas
campaign, the blog
continues to receive
hits, already totalling
nearly 700 in the first
few weeks of 2009.
Due to the success of
If Santa Hired
Consultants..., Berkeley
Partnership plan to use
the blog for more fun
stuff in 2009.
The cartoon to the
right was the winning
entry of the caption
contest. It was submitted
by Gary Pavitt, who won a
luxury Christmas hamper. | |
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