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KPMG warns of “digital bubble” in communications and media industries
 
 While the convergence of
the communications and
media industries has
provided unprecedented
business opportunities
in both industry
segments, a digital
"bubble" – not unlike
the dot.com bubble –
could be developing,
according to a white
paper issued by
professional services
firm KPMG.
   In the paper, titled
The Digital Bubble:
Balancing Operational
Challenges With Growth
,
KPMG addresses some of
the critical market
conditions media and
communications companies
face in a digitised
world. In their quest
for digital
transformation,
traditional media
companies have acquired
start-ups with limited
financial track records,
communications companies
have entered uncharted
business areas, and
technology companies
have moved into the
content management
business. Such rapid
expansion and growth
expose these new market
 
 leaders to unexpected
risks, including the
conditions which may
result in a digital
bubble.
   Tudor Aw, convergence
partner at KPMG said:
"Whether such an
economic phenomenon as a
'digital bubble'
develops will depend on
a variety of factors,
including whether
companies throughout the
industry are able to
execute the operational
aspects of their digital
strategies."
   In a rapidly evolving
marketplace, KPMG points
to a number of factors
similar to those present
when other economic
bubbles have developed
including: excess
capital, investments
based on speculation
rather than economics,
demand in excess of
investment opportunities
and overheated prices
diverging from
fundamentals.
   Companies considering
convergent activity face
considerable risks. The
white paper highlights
that management needs a
balanced view of the
 
 organisation's digital
opportunities to ensure
the focus remains on
operational execution as
well as strategy
formulation. Achieving
this balance is
critical.
   Aw added: "History
shows that when
technology revolutions
have developed in other
industries, management
has typically been
overly focused on
top-line growth and
increasing market share
(either organically or
through acquisitions)
without ensuring that
the operational
strengths required to
support this growth are
properly in place and
that emerging risks are
properly managed."
   According to KPMG,
without a comprehensive
understanding of the
widely varied risks and
interdependencies that
emerge as a result of
the digital
transformation,
companies could easily
jeopardise their
evolving business models
and overall business
performance. A
 
 structured approach to
managing operations, and
identifying and
prioritising risks is
therefore necessary to
help organisations find
the appropriate balance
between growth and
execution.
   KPMG advises
developing a framework
to methodically
identify, assess,
manage, and monitor the
operational challenges
and risks associated
with executing a digital
strategy. Companies also
need to respond
strategically to these
key risks with a
comprehensive strategy –
one that provides
structure but also
enables agility and
efficiency. The right
structure, processes and
controls can help enable
improved business
performance – just as a
racing driver steering a
speeding car uses the
brakes at strategic
points to enable greater
overall speed and
control.
   "Leaders in the media
and communications
industry face growing
 
 pressure to understand
their position in an
increasingly digital
marketplace," concluded
Aw. "To respond rapidly
to digital
opportunities,
organisations need a
structured approach to
managing digital
challenges and
interdependencies
balanced against the
need for profitable
revenue growth."
  
   Economic signs
potentially giving rise
to a digital bubble:
   ● Excess capital;
   ● Demand in excess of
available assets;
   ● Land grab – fear of
missing out;
   ● Anticipating
extraordinary returns;
   ● Overheated
valuations – vs.
fundamentals;
   ● Speculative
investments;
   ● Unproven business
models;
   ● Investing in
non-core areas;
   ● Focus on non-cash
metrics.
  
 
 
It's not about the money…
 
 As attrition rates
across the management
consulting industry
soar, the incentives
employers implement to
try to retain staff are
not always what
consultants want the
most, according to the
latest in-depth industry
survey from
Top-Consultant.com, the
leading career website
for management
consultants.
   According to 2007
Retention Report: A key
challenge for the
Management Consultancy
sector
, attrition rates
in the industry across
the globe are reaching
the 15%-20% range and
many firms are losing
consultants at higher
rates. The findings are
based on surveys of 140
consulting recruiters
and more than 700
consultants from firms
ranging from the Big
Four to niche
 
 consultancies.
   Besides attrition
rates, the study focused
on what compels
consultants to stay or
to leave their employers
and what consultancies
are doing to keep their
staff.
   Money has been the
prime retention strategy
for employers. 51% of
firms have made surprise
salary or bonus
increases or have
increased scheduled
salary and bonus
increases.
   However, for
consultants, the number
one reason that would
make them stay was
improvement in
management, including
more inspiring
leadership.
   Improving management
procedure was 4th down
the list for employers,
(9%), after introducing
more flexible work hour
arrangements and other
 
 benefits aimed at
striking a better
work/life balance (18%);
and increasing the
number or improving the
quality of career
development options
(12%).
   Extending ownership
and profit shares was
the fifth retention
strategy employed by
companies (6%) and 4% of
firms conducted surveys
and sought opinion for
improving retention from
their staff.
   Consultants on the
other hand, seem
unanimous in wanting
three key things, which
account for almost 70%
of all responses. Aside
from improving the
management of the
practice (37%),
consultants want better
career development (18%)
and a clear, transparent
and fair path for career
progression (16%). Many
consultants complained
 
 that more and more work
on projects was becoming
routine, so they wanted
other avenues for
developing new skills.
External workshops and
industry seminars were
cited as some examples.
   Promotions have
always been a key
element in this
competitive industry,
where the practice of
up-or-out is widespread.
Now, more than ever,
delivering on career
progression promises can
be a significant
differentiator between
firms.
   Better salary and
bonus are the forth most
important incentive for
employees at 14% of
firms. Now that revenues
are rising, consultants
want a bigger cut. A
further 6% of
consultants explicitly
want a profit-share
scheme.
   Being staffed on
 
 interesting projects of
their own choice, a
major swaying factor in
previous years, has
moved down the list to
number five with 8% of
respondents' votes.
Picking your own
projects was followed by
improving consultants'
support structure (4%),
which included things
like personal
assistance, concierge
services, better
technologies and other
upgrades that allow the
consultant to spend more
hours working in this
time of increasing
workloads.
   The full report is
available to download in
PDF format
here
  
  
 
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