| | By Tony Restell,
Founding Director of
Top-Consultant.com
What I’ve discovered
in those few weeks is
that a modest investment
of time (combined
crucially with a large
dollop of common sense)
could see Twitter
yielding tangible
results to you the
individual; or indeed to
your broader company.
So for those of you
who don’t yet get it,
here’s my take on why
Twitter is valuable and
how it can open doors
for you and, indeed, for
your business. Picture
the following situation
if you would:
You’ve just got into
an elevator and everyone
in the lift is wearing a
name badge. What’s more,
they’ve all been
attending a conference
that is highly relevant
to you personally or to
your business. In other
words, they’re all
people that you’d love
to strike up a
conversation with.
Seconds later, the
lift breaks down; but
rather than being
downbeat, everyone is in
fine spirits. The
conference has been
really uplifting and has | |
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| | left everyone really
receptive and buoyed up.
Before you know it,
conversations are
starting and people are
learning things from one
another. Business cards
are being swapped and
promises are being made
to carry on the
conversations at a later
date.
Well in a nutshell,
that’s Twitter – at
least from the angle
I’ve been looking at it,
which is how a jobseeker
or a consultant can
benefit from the chance
to talk with potential
employers or potential
clients via Twitter.
A few hours to get
yourself up and running,
to search for relevant
people to “follow” and
to tune in to what’s
being said about matters
relevant to your
industry; that’s all
that’s needed to start
reaping the rewards.
Like me, you’ll then
start to find yourself
striking up
conversations with
former clients, being
referred to potential
new clients, helping
people out who will
doubtless be able to
help you in turn. Plus
all of this effort is | |
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| | Secure the username you
want for yourself or
your company before it
is too late. By all
means follow me
(@tonyrestell) if you’re
interested in consulting
insights and
developments and want to
see first hand how I’m
using this.
2) Search for Twitter
discussions that are
relevant to your
industry – or to your
job search – and start
engaging with those who
are talking about these
things (having had a
quick look at the
profiles of these
contributors so you know
who you are responding
to). Pretty soon you’ll
find people start to
follow your stream of
messages if your
contributions to the
Twitterverse have been
informative and helpful.
They’ll start getting
picked up by others,
rebroadcast by others
and generally reaching a
larger and larger
audience.
3) Give, give, give!
The less you broadcast
your services and the
more you focus on
sharing with users your
expertise, insights and
useful weblinks you’ve | |
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| | found, etc. the more
people will engage with
you as a person and the
more likely you are to
start having really
valuable interactions.
4) Try to use a bit
of humour, keep your
writing style
conversational –
essentially make
yourself easy to
approach and easy to
warm to rather than a
cold corporate body.
5) Take a couple of
weeks to dabble with
Twitter, to see how
people interact, to
experiment with what’s
well received and what
is not. Then make sure
you devote a small
amount of time each day
to keeping yourself on
the Twitter radar and
sharing resources of
value with your network
and the wider
Twitterverse (this can
all be done during “dead
time” with your mobile
phone, so don’t worry
that you can’t find time
for such an initiative).
Don’t hesitate – do
it today and within
weeks you’ll be finding
that Twitter has opened
doors for you and made
you contacts that
otherwise wouldn’t have
been made. That’s the | |
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